How Ren unlocks JLL’s AI-powered approach to client centricity

JLL is a global commercial real estate powerhouse, with operations across 80 countries. Despite significant investments in Salesforce and ZoomInfo, dealmaking relied too much on serendipity. Brokers lacked timely signals to reach out to the right targets with the right message at the right time.

Ren’s proprietary AI gives brokers unparalleled insights into clients, from geographic expansions to key hires to product launches. On average, Ren generates an additional six client touchpoints daily per broker.

Following a groundswell in adoption among individual brokers across the organization, JLL's venture capital fund, JLL Spark, invested in Ren’s sales intelligence technology in 2024.

Ren exposes me, in a very time-efficient way, to client and prospect activities, market trends, and new business development ideas.

Paul Mas

Managing Director

In the first year of the relationship, 100 brokers adopted Ren. Within two years, more than 1,000 brokers had onboarded. Thanks to tightly integrated technical and go-to-market collaboratio, the partnership has yielded outsized benefits and stands in stark contrast to recent reports showing that most AI deployments fail.

Keeping in contact with my contacts is something I always want to be better at, and Ren makes that much easier and more likely.

Michael Colacino

CEO, Americas Leasing Advisory