The ROI of relationship intelligence

Technology has too often dehumanized and devalued interactions rather than improved them. AI has exacerbated the problem. Nobody likes getting automated boilerplate messages. The most rewarding deals are relationship-driven, not transactional.

We surveyed the top dealmakers across Commercial Real Estate, Executive Search, Consulting, Private Equity, and Investment Banking to understand how they build authentic relationships in the noisy era of AI. The results highlight the challenges posed by AI-generated inundation, but also the opportunities to leverage technologies like Ren to solve for authenticity.

You can download the full report here.

Top takeaways from the report

Top dealmakers say that reaching out at the right time and in the right context is more impactful than having a differentiated service.

News and topic categories considered most actionable are “new executive hires,” followed by “geographic expansions,” “M&A,” and “honors and awards.”

68% of survey participants reported using Ren daily to establish and strengthen relationships. The reason is simple: Ren gives dealmakers the insights that they can’t find elsewhere to generate thoughtful, value-added outreach to key contacts.

The one thing that AI, by definition, cannot replace is human-to-human relationships. If you work in a relationship-driven industry today, you have an unprecedented opportunity to stand out and discover deals that nobody else does – by building and strengthening your network. 

How? Get informed about what's happening in the lives of the people you care about and start reaching out with what matters to them.